A Leading Local & Online Small Business Coach
If you’re a small business owner,
I think we’ll get along.
(Bonus points if you love reading historical fiction books. Anyone?)
Every business owner has a story.
Here’s a snippet of mine.
If you had told me a decade ago I’d someday become a business coach, I probably would’ve laughed. But looking back, I was a coach long before I ever called myself one. When friends and family members started their own businesses, I found myself naturally stepping in as their question-asker, idea-bouncer, and unofficial cheerleader. Helping people find clarity and simplify overwhelming decisions became something I genuinely loved. So, when my sister-in-law casually suggested I do this for a living, I realized she was onto something big. It was an easy "yes."
Since 2018, I’ve supported more than 100 small business owners in Minnesota (and beyond!) as they turn their passion into sustainable, aligned businesses. My clients range from solopreneurs just starting out, to seasoned business owners seeking clarity on their next step. No matter who they are, my approach stays consistent: clarity first, strategy second, and always personalized to the life you want to live.
When I’m not coaching, you’ll probably find me sipping wine at bookclub, camping with my nieces, or dreaming about my next international adventure – Brazil is one of my favorite spots.
I truly believe owning a business doesn’t have to feel so complicated or lonely. My mission is to make entrepreneurship feel simpler, more aligned, and genuinely enjoyable again.
If that resonates, I’d love to connect.
A deeply personal coaching style
I don't offer one-size-fits-all approaches, ten-step programs, or dozens of online video courses. My coaching style is deeply personal. We talk through your vision, address your specific challenges, and create a clear, actionable plan together. In my one-on-one coaching, we meet twice a month, creating space for you to get clear, focused, and unstuck. And if you're just starting out or need to revisit your foundations, my three-month group coaching cohort blends community support with personalized guidance, complete with three one-on-one sessions to help you apply exactly what you’re learning to your unique business.
Ultimately, my goal is to help provide you with the tools, knowledge, mindset, and strategy to move your business forward in a way that works for you and your business.
I believe in...
Building businesses that fit your life, not the other way around.
Clarity over complexity — keeping things simple so you can take meaningful action.
The power of community, because entrepreneurship shouldn’t feel lonely.
Making decisions from a place of intention rather than reaction.
Success that’s defined by you, not by anyone else’s metrics or milestones.
Above all, I believe that running a business you love is possible, because I walk alongside entrepreneurs who do it every single day.
Take some support with you
Because you probably shouldn’t just take my word for it.
“Amy is the best of the best! I came away from every coaching session with valuable information that set me on the right path (or put me back on it!). She’s done an amazing job building her own business so can speak to the trials and triumphs of being a small business owner personally. I greatly appreciated her insight, wisdom, and overall kind hearted personality. I can tell she approaches every client with individualized thought and care. Highly recommended if you’re looking for direction and growth!”
Don’t wait until you stress-order a dozen business books.
I can help you regain control of your business so your life moves at a pace you’re comfortable with.